Pro PR & Marketing:
Objective: Mitigate negative coverage stemming from a Federal Trade Commission (FTC) inquiry and settlement regarding the marketing and sale of a biweekly automotive bill payment service.
Results: Provided counsel on how to manage media and consumer inquiries. Crafted an executive statement and customer service talking points. Responded to media requests to ensure balanced coverage with the Associated Press, ABC News, Crain’s Business, and the Financial Times.
NATIONAL SOCIETY OF LEADERSHIP AND SUCCESS
Objective: Elevate, announce and promote individual speaker events for the Society’s 2014-2015 Broadcast Speaker Series.
Results: Fifteen earned news stories, including a front page print feature and four online event photo galleries with the Jersey Journal, and 84 calendar listings.
AMAI MEDICAL CENTER:
Objective: Prepare the AMAI Medical executive team for the public launch of its services and the opening of their Santa Monica office.
Results: Developed six-month strategic public relations and marketing communications plan, crafted the company’s corporate messaging, provided corporate branding counsel, and media trained the AMAI executive staff.
The Moxie Institute:
Objective: Promote the release of two short films from the “Let it Ripple: Mobile Films for Global Change” series and the release of “The Future Starts Here” AOL Original series.
Results: Brain World magazine cover story and feature coverage with Fast Company, GOOD magazine, BigThink.com, Bloomberg TV, CBS News "Tech Talk," TechCrunch TV, The Huffington Post, Business2Community.com, Wired.com, GenConnect.com, Marin Magazine, TechCocktail.com, and the Jewish Journal.
Objective: Promote the film festival dates and screenings for the independently produced “Le Petit Nuage.”
Results: Front page print feature story with The Maui News, online homepage feature with MauiNews.com, and features with BonjourParis.com and Montreal157.
Objective: Secure positive news and reviews to promote the premiere of “Force 12,” an original stage play by Jo D. Jonz.
Results: Live on-air interview for Jo D. Jonz with “LA Talk Live” and feature coverage with LA Weekly Stage Raw Blog, LA Stage Times, Bitter-Lemons.com, TheaterMania.com, LA Theater Review, LA Daily News, BroadwayWorld.com, PerformingArtsLive.com, Venice.Patch.com.
Objective: Generate media and public interest in the digital social innovation What Works Project within the first 60 days of its launch.
Results: Feature posts on nine campaign partner blogs and coverage with the Albany Times-Union, Cincinnati Herald, Orange County Register, Business2Community.com, and Look Up Detroit.
X PRIZE FOUNDATION:
Objective: Encourage science and technology media to attend and cover the Foundation’s Incentive to Innovate conference hosted in partnership with BT Global.
Results: Secured 24 on-site media briefings for X PRIZE Foundation Founder Peter Diamandis and 94 earned media stories highlighting conference participants including entrepreneur Dean Kamen, LinkedIn Founder Reid Hoffmann, author Keith Ferrazzi, and innovator Don Tapscott.
JOHN KOBAL FOUNDATION:
Objective: Support The Busby Group PR team in garnering positive reviews of the “Made in Hollywood: Portraits from the John Kobal Foundation Archives” exhibition at the Santa Barbara Museum of Art and accompanying book “Glamour of the Gods,” published by Steidl.
Results: “Fan Fair” feature in Vanity Fair, 12-image photo gallery on Newsweek.com, and a feature story in the Los Angeles Times.
PHoton energy services:
Objective: Promote Photon Energy Services solar development projects in Southern California.
Results: Updated corporate website, strengthened relationships with industry partners and clients including the Diocese of San Jose and SolarTech, secured feature print and online news stories with more than 110 energy, solar, business, and environment industry media, including: Environmental Leader, San Jose Mercury News, Florida Investor, Silicon Valley News, National Catholic Reporter, Catholic News Service, Capital Thinking, California Energy Circuit, PVTech.com, Recharge News, Global Corporate Xpansion, and Energy Bloom.
Objective: Secure positive news stories that highlight CLEAN Agency’s expertise as a leading corporate sustainability consulting firm and its work with global consumer product companies.
Results: Executive byline articles with TriplePundit.com and Environmental Leader, a company profile with CRO Magazine, contributor opportunities with Beauty Packaging and Greenbiz.com, and feature coverage of the agency’s campaigns with Packaging Digest.
Objective: Secure positive news stories that highlight AllThatBags.com as an affordable designer handbag rental services.
Results: Client interviews and earned media coverage with the Wall Street Journal, Elle Spain, Upscale, Urban Latino, Palm Beach Post, WEOL-AM, and FOX5 Las Vegas.
LAST CHANGE FOR ANIMALS:
Objective: Promote Pet Theft and Puppy Mill Awareness Day events and activities in Los Angeles.
Results: Developed relationships with key celebrity supporters including Poison band member Rikki Rockett and actresses Alexandra Paul and Linda Blair. Secured news stories with Los Angeles Times, LA Daily News, LA Weekly, St. Louis Post Dispatch, Arkansas Gazette and every major affiliate television station in Los Angeles.
Aids healthcare foundation:
Objective: Promote the New York launch of “AfricAlive: Portraits of Success” traveling photography exhibition.
Results: Front page coverage with USA Today Magazine, feature coverage with Time Out New York, News-Times, New York Sun, and DailyCandy.com, and a feature photo spread and story with HIV Plus magazine.
Mission Health planning multi-million-dollar projects
EnventU: Cultivating the Next Generation of Live Event and Expo Professionals
Ringling Bros. Shuts Down the Big Top after 146 years
Curtains Close on Ringling Bros. at Nassau Coliseum Sunday
The Demise of Ringling Bros. is a Victory for the Animal Rights Movement
InfoComm, EnventU Partner to Teach Inner-City Youth AV
Latoya Lewis of EnventU is ready for the main event
To the National Mathematics Festival to Feel the Fun of Mathematics
How Hedge Fund Billionaire James Simons Is Changing Math Education
National Math Festival Coming to DC
Conversation with LeapGen Co-Founder and Chief Executive Officer Jason Averbook and Co-Founder and Chief Service Officer Mike Brennan
EnventU Brings Event Planning to Disadvantaged High School Students
EnventU Announces Inaugural Board of Directors
Careers in the Events Industry. An Interview with EnventU Founder and Executive Director Latoya Lewis
Nature's Way: School Looks to Evolution as a Model for Early Learning
USC Skateboarding Course Merges Business and Fun
Reimagining the World Through Skateboarding
John Leguizamo Talks 'Ghetto Klown' & Donald Trump's 'SNL' "Circus Act" [INTERVIEW]
Left to Chance: Study Shows Female and Minority Students Lack In-Depth Experience with Technology and Engineering
Thinking Through Sustainable Solutions to Homelessness and Mental Illness
Black is the Face of Homelessness
WCCC students showing off fancy footwork for a good cause
'The Social Network' star Jesse Eisenberg speaks about new book at NJCU
'Batman v. Superman' Star Jesse Eisenberg Talks His New Book And Reflects On Success [INTERVIEW]
The Realities of Domestic Violence and its Impact on Our Society
Getting Girls Excited About STEM
NBC's Al Roker visits NJCU, says admitting mistakes is part of success
New Report Examines Why Young People Stay In, Leave or Return to School
As Educators and Parents, What is Our Role in Suicide Prevention?
NSLS Awarding Scholarships
U.S. Millennials Know Technology, But Not How to Solve Problems With it, Study Says
How Baseball Cards Are being Used to Get Kids Excited About Science
10 Spring Festivals That are Crazy Fun for Everyone
Photos: Pulitzer Prize Winning Writers Speak at New Jersey City University
'America's Got Talent' Performance Painter Talks at NJCU (Photos)
Hola Ohio Wins National Award, To Receive $10,000
Sama Sama Cooperative: Helping Kids Discover Their Pilipino Heritage
A Resident-Led Approach to American Opportunity
Alma J. Powell - "Don't Call Them Dropouts"
Too Stressed to Graduate: Examining The Adversity That Leads to Dropping Out
The $5 Million Georgetown University Energy Prize Aims to Change The Way Communities Use Energy
Is Putin Really Winning The Ukraine Crisis?
How Major Companies Engage in Communities
Mia Birdsong - Family Independence Initiative
Tiffany Shlain Lands Innovation Lab In The Sky
In A Digital Age, Where Do Parents Set Boundaries?
Berkeley Internet Maven Explores New Approaches
Four Things We're Looking Forward to Most From The National Conference on Volunteering and Service
John Legend, Chris Christie Star in Points of Light Service Event
British Airways to Host a Meeting of Innovators at 30,000 Feet
Stop the Stereotypes and Give Black Dads Their Due
Immigrant Group in Alabama Wins National Prize for Creating Positive Change
Cloud Filmmaking: Using The Internet To Make Inspiring Films
Adventure Traveler Len Stanmore is Not Your Average Retiree
Len Stanmore, Trekking The World
Corporate Water-Energy Footprint: Critical Work for Risk Management
Cassidy: Silicon Valley's Catholic Community Finds Higher Power in Solar Power
Influencing Consumer Perception of Value and Quality